Mercedes offers gigantic discounts on electric car that even Lewis Hamilton has

17. 10. 2023 | Natalie Bezděková

Electric vehicles are in the spotlight these days, but the rapid development of these vehicles can bring unforeseen problems. As EVs are evolving faster than traditional combustion cars, EV owners can quickly lose part of their investment. Rapid advances in technology may mean that existing EVs become quickly obsolete, and this may discourage purchasers.

This problem creates a dilemma for both customers and manufacturers. For customers it means that they may hesitate to buy an EV because they fear that their investment will be lost, and for manufacturers it means that they have to innovate quickly to keep up with technological developments. This can be costly and risky. Moreover, car companies cannot simply reduce the price of their existing models without devaluing previous investments.

The Mercedes EQC is an important example of this problem. Despite being the brand’s entry into the electric car market, it has not seen the expected success. This situation leads to unsold cars sitting on dealerships and carmakers trying to sell them at massive discounts. This may undermine the attractiveness of EVs for customers and slow down the transition to EVs.

This issue raises questions about the future of EVs and whether they are truly a sustainable solution for the automotive industry.

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Author of this article

Natalie Bezděková

I am a student of Master's degree in Political Science. I am interested in marketing, especially copywriting and social media. I also focus on political and social events at home and abroad and technological innovations. My free time is filled with sports, reading and a passion for travel.


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