Four new MacBook models scheduled for launch next year

17. 10. 2023 | Natalie Bezděková

In the ever-evolving world of technology, Apple continues to innovate with the announcement of four new MacBook models featuring the advanced M3-series chips. These new devices are primed for launch in the upcoming year, as reported by the reliable source, Mark Gurman of Bloomberg. The focus of these launches will be on enhanced performance and capabilities.

The 14- and 16-inch MacBook Pro models, powered by the M3 Pro and M3 Max chips, have successfully navigated their way through design validation testing (DVT). This phase signifies that they are progressing steadily toward mass production. Based on the current pace of development, Gurman estimates a launch window between early 2024 and spring. This aligns with the timeline of the earlier release of the M2 Pro and M2 Max MacBook Pro models, introduced earlier in the same year.

Notably, the innovation doesn’t stop with the Pro models. New 13- and 15-inch MacBook Air models, now equipped with the M3 chip, have also made significant strides in development, reaching the engineering verification testing (EVT) stage. This crucial phase represents a significant step towards the final production, utilizing prototype devices for extensive testing. If the schedule remains on track, these next-generation MacBook Air models could make their debut as early as the spring to early summer in the following year.

The current MacBook lineup, particularly the MacBook Pro and MacBook Air, has established Apple’s dominance in the laptop market. The introduction of the M3-series chips is expected to further solidify Apple’s position, offering consumers cutting-edge technology, enhanced performance, and an exceptional user experience. As technology enthusiasts eagerly await these releases, the future looks promising for the MacBook lineup.

Photo source:

Author of this article

Natalie Bezděková

I am a student of Master's degree in Political Science. I am interested in marketing, especially copywriting and social media. I also focus on political and social events at home and abroad and technological innovations. My free time is filled with sports, reading and a passion for travel.


Support us to keep up the good work and to provide you even better content. Your donations will be used to help students get access to quality content for free and pay our contributors’ salaries, who work hard to create this website content! Thank you for all your support!

Write a comment