Communication and Marketing

14. 03. 2024 | Natalie Bezděková
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American legislators are concerned primarily about user data, hence their desire to ban TikTok. They fear that Beijing may leverage its influence over ByteDance, the parent company of TikTok, to obtain data from Americans and users worldwide. The proposed ban would not only affect government employees but, considering the potential risk, would b...

25. 02. 2024 | Natalie Bezděková
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In the application Temu, a Chinese online marketplace with over a hundred million downloads on Google Play, practically anything can be obtained at unbelievably low prices. To consumers, the platform appears to be just another shopping platform similar to Aliexpress, Wish, or Shein. However, cybersecurity experts warn that the ...

23. 02. 2024 | Natalie Bezděková
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US technology firm Apple, best known for its innovative products, is now focusing on improving its encryption system for its popular iMessage service. The move comes in response to growing concerns about potential threats from quantum computers. Quantum computers represent a new era in computing. Their ability to crack complex ciphers and cod...

21. 01. 2024 | Natalie Bezděková
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After 12 years as a board member of Meta Platforms, former COO Sheryl Sandberg has announced her departure, which will take place in May. Sandberg played a key role in the development of Meta, which became a global giant under her leadership. In an announcement on social media, she said that Meta is well prepared for the future and therefore ...

29. 12. 2023 | Natalie Bezděková
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QR codes, tools used for easy payments and quick access to information, have become the target of a new form of cyber fraud. This variant of phishing has been dubbed "quishing" and is characterised by the misuse of QR codes to attack users. The quishing trend has seen a rapid increase of 578 percent, indicating that cybercriminals are actively e...

21. 11. 2023 | Natalie Bezděková
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At the beginning of the last decade, a bold idea was conceived to bring the luxury experience of hotel bedding into ordinary homes. This vision was transformed by a group of entrepreneurs, led by former football midfielder Marc Gecov, into the Lejaan brand. Although the original goal was to bring hotel comfort to Czech homes, the Lejaan brand qu...

19. 11. 2023 | Natalie Bezděková
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US retail giant K-Mart has been forced to pull a Christmas bag with the words "Merry Ham-mas!" from its Australian counters after it sparked controversy by pointing out that the name is reminiscent of the Palestinian terrorist movement Hamas. It appeared to be an advertising pun combining the English words Merry Christmas and Ham. In Australi...

13. 11. 2023 | Natalie Bezděková
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Google is pulling out the heavy artillery in its fight for an open RCS communications standard against Apple's closed iMessage system. The long-running feud between the tech giants is taking a new turn, thanks to Europe's new Digital Markets Act, which came into force in May 2023. Major European operators, including Vodafone, Deutsche Telekom...

19. 10. 2023 | Natalie Bezděková
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Social network X, formerly known as Twitter, has seen major changes since Elon Musk, the platform's owner, announced plans to charge for user accounts. The new fees are expected to be only nominal, with an annual fee of one dollar. This change is in response to the problem with bots and fake accounts on the platform. Elon Musk, founder of Tes...

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