Business
To begin, we believe there is room for both: seasonal campaigns, as well as establishing activities that are always on and always available when your audience is seeking them. To us, this means generating an opportunity and material for always-on activities to have an influence on your business or brand daily. Most significantly, if you curre...
Most people will tell you that a good open rate is around 20 per cent. Let's think about that for a moment. A 20 per cent open rate means that 80 per cent of people are completely ignoring you. Is that really what you want? That's a really hard problem to solve. Here are just a few of the issues that stand between you and a significantly high...
