Michal Karcol Appointed CEO of XXXLutz

5. 01. 2024 | Natalie Bezděková

Michal Karcol assumes the position of the new CEO at XXXLutz Furniture retailer XXXLutz has appointed Michal Karcol as the new CEO for the Czech Republic and Slovakia. His responsibilities will include overseeing all retail stores, including the kitchen studio, as well as planning the brand’s expansion into new cities to reach out to a broader customer base. Karcol replaces Aldin Vatres, who, after three years, is returning to Germany for a new role within the furniture group.

Karcol has been part of XXXLutz since February 2022, initially serving as a regional sales manager trainee. He later advanced to manage a retail store and, by January 2023, was promoted to sales director, overseeing operations in the Czech Republic and the B2B segment. His prior experience spans roles at companies like Kaufland and Lidl, primarily within sales.

A key focus for Karcol will be leveraging data and analysis to understand customer demographics, expectations, and purchasing behaviors. Petr Laurich, the managing director of XLCZ Nábytek and XLSK Nábytok, under which XXXLutz operates, expressed confidence in Karcol’s appointment, citing his extensive sales experience as an asset to the company’s ambitious goals.

As the CEO, Karcol will oversee the performance of retail stores, the kitchen studio, and multiple departments, including marketing, procurement, logistics, organizational development, e-commerce, merchandising, and restaurant operations. Additionally, he will lead the development of the B2B segment.

“XXXLutz has experienced significant growth in recent years, not only in direct consumer sales but also as a key supplier of home furnishings for residential and commercial real estate investors in the emerging multifunctional AFI City district. To further enhance this aspect, a dedicated B2B division has been established. I aim to strengthen this direction and actively contribute to the brand’s next phase of development,” summarized Michal Karcol, the CEO of XXXLutz.

XXXLutz stands as the second-largest furniture retailer globally, founded in 1945 and currently employing over 26,000 individuals. The group operates more than 370 furniture stores across 13 European countries, including Austria, Germany, the Czech Republic, Hungary, Slovenia, Slovakia, Croatia, Romania, Bulgaria, Switzerland, Sweden, Serbia, and Poland. In the Czech Republic, XXXLutz operates 10 retail stores and a kitchen studio, while in Slovakia, the company manages 5 retail stores. Since 2013, the company has gradually established 24 e-commerce platforms under the XXXLutz, Möbelix, and Mömax brands.


Author of this article

Natalie Bezděková

I am a student of Master's degree in Political Science. I am interested in marketing, especially copywriting and social media. I also focus on political and social events at home and abroad and technological innovations. My free time is filled with sports, reading and a passion for travel.


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