21. 12. 2025 | Natalie Bezděková

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In the Czech Republic, it is often said that cars are cheaper than before – and many motorists can afford to buy their own car relatively easily. Yet behind this apparent success are wider global processes that have been transforming the car market for a long time, and Chinese manufacturers are playing a major role.

Domestic car dealerships are also reporting that cheaper cars made in China are indeed starting to hit Czech roads. For example, AAA Auto already offers models of the Chinese brand Bestune, which are sold cheaper than comparable cars of European brands. This sounds like good news for consumers – a lower purchase price means a smaller initial investment.

But on the other hand, most of the public is unaware of the profound changes going on behind the scenes. Chinese automakers, including companies like BYD, Geely, Xpeng and Chery, are expanding their presence in Europe and the Czech Republic. Some are even trying to adapt their models and technologies to European standards to appeal to local customers.

In addition, China has invested for a long time in the production of electric vehicles and batteries, often with the support of government programmes and incentives, achieving high production efficiency and lower costs. This allows local manufacturers to offer cars that can be significantly cheaper than comparable cars from traditional Western carmakers. Many European companies therefore face stiff competition – domestic brands must either lower prices or offer added value in the form of tradition, service or technical excellence.

Global statistics confirm that Chinese carmakers are increasing their share outside their home market. For example, Chinese car registrations in Europe are rising rapidly, although they still represent a smaller share of the market than traditional brands. This means that consumers are gradually coming to accept cars that until recently were considered less prestigious or risky choices.

While some motorists welcome lower prices, some experts warn that cheaper cars are not just ‘good news’. Cheap cars may have a lower service network, sometimes fail to meet the expected standard of safety or comfort typical of European brands, and their lasting impact on industry and employment in Europe is still a matter of debate.

Another aspect is the economic and political side of the matter – the European Union has already launched an investigation into whether the Chinese government’s approach and support is creating an uneven playing field in the market.

So for domestic consumers there is a simple rule: while a lower car price may be attractive, it is important to look at the bigger picture. The fact that cars from China can be cheap on the face of it is just one part of a bigger story – and the significant changes that come with the globalisation of the car market will affect the whole industry for years to come.

Photo source: www.pexels.com

Natalie Bezděková

I am a student of Master's degree in Political Science. I am interested in marketing, especially copywriting and social media. I also focus on political and social events at home and abroad and technological innovations. My free time is filled with sports, reading and a passion for travel.