23. 08. 2025 | Natalie Bezděková

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ChatGPT is one of the most widely used artificial intelligence systems in the world today. Billions of users interact with it every day, whether at work, school, or for entertainment. And while ChatGPT can be used for free, the difference between the free and paid versions is growing. The free account only offers limited access to the latest features, such as image creation, file uploads, and longer memory traces. Users in the Czech Republic who want more from AI have to pay extra.

Currently, a ChatGPT Plus subscription is available for domestic users for €23 per month, or about CZK 560. This plan unlocks access to the latest GPT-5 model and speeds up the system’s response time. For professionals and businesses, there is also the ChatGPT Pro option, which costs €229 per month, or more than CZK 5,500. It offers higher limits and guaranteed availability even during peak times. However, the price is too high for most ordinary users.

That is why the new product launched by OpenAI in India has attracted attention. Users there have the option of purchasing the ChatGPT Go plan for 399 rupees per month, which is less than 100 CZK. This plan is significantly cheaper than Plus, but still offers much better conditions than the free version. It includes up to ten times higher limits for messages, images, and file handling, allows for twice the memory length, and thus higher-quality personalization of responses. Go may therefore represent the ideal compromise for many people: for an affordable price, they get user comfort that the free version does not provide, without having to resort to the financially demanding Plus or Pro subscription. The question remains whether a similar tariff will eventually appear in other countries, including the Czech Republic.

For now, however, Czech users are faced with a choice: either settle for the limited capabilities of the free version or pay several times more. However, if the Go model were to spread to Europe, it could pave the way for more accessible use of artificial intelligence for a much wider range of people – not only professionals, but also students, teachers, small business owners, and families.

The development of subscription models also shows that OpenAI is trying to find new business strategies. While artificial intelligence services have so far been in the premium price range, the experiment with a cheaper tariff in India shows that the company is testing how to expand its user portfolio to include those who cannot afford expensive tariffs. If the model proves successful, it can be expected to be introduced in other markets as well.

Photo source: www.pexels.com

Natalie Bezděková

I am a student of Master's degree in Political Science. I am interested in marketing, especially copywriting and social media. I also focus on political and social events at home and abroad and technological innovations. My free time is filled with sports, reading and a passion for travel.