Agency Contexto took over the communication for Merkur Toys. With a campaign on the Hithit platform and on social media, it targets parents with children to inspire them to get creative manually. "Help us show kids that creating and folding is fun," is the main message of the campaign led by Contexto. "Working on the project for Merkur is a m...
It is beginning to seem that time is the new currency of our time. Companies like IKEA are using innovative marketing techniques to encourage customers to spend more time in the store. One example is the "Shop with Time" campaign at IKEA Dubai, where customers can pay for their purchases with the time they spend on the way to the store. This ...
